In 1972 SITE was commissioned by BEST Products Company to design a series of nine shopping center buildings. Since ‘big box’ retail structures are ubiquitous in the public domain, people’s reflex acceptance of their archetypal presence has been used to invert and change its meaning. Instead treating the BEST stores as conventionally ‘designed’ architecture, their rectangular profiles are used as a ‘subject matter for art’ and a source of visual commentary on the American commercial strip.